An independent comparison desk for UK casino operators
Reel Trading Post exists to do one job well: line up UK-licensed casino operators against a fixed set of criteria and report what we find, plainly. We aren't a casino, we don't hold a gambling licence ourselves, and we never take part in a bet or hold a player's money at any point. Our output is information — reviews, comparisons and guides — not a gambling product.
What we actually do
Each operator on this site is checked against the same eight factors: UKGC licensing clarity, game range, live casino depth, mobile app quality, game studios and standout titles, welcome offer structure, customer support, and overall usability. We read the publicly available terms, use the platforms ourselves where we can, and write up what we see. Nothing is invented to fill space — if we can't verify something, we leave it out rather than guess.
How this site is funded
Reel Trading Post runs on affiliate commissions. When a visitor follows a tracked link from this site and opens an account with an operator, we may be paid a commission by that operator. This is standard practice across comparison sites in this space, and it's the reason the site can operate without charging readers anything. It does not change how an operator is scored — a higher commission rate does not buy a better grade, and we've turned away partnership terms that would have required otherwise. Full detail sits in our Affiliate Disclosure.
Who this site is and isn't for
This site is for adults in the UK who are already considering signing up with a licensed casino operator and want a second opinion before choosing one. It is not a guide to winning, not a system, and not aimed at anyone under 18 or anyone who has self-excluded through GAMSTOP. If gambling has stopped being enjoyable, our Responsible Gambling page lists free, independent support services worth contacting before anything else.
Editorial independence
Nobody on the operator side previews or approves a review before it's published, and no operator can pay to be removed from — or added to — a criterion where they score poorly. If an operator's terms or platform change materially, we update the relevant review; the "last updated" date at the top of each page reflects that.